Title of article :
Beyond excellence: Extending the generic approach to international public relations: The case of Bosnia
Author/Authors :
Michael L. Kent، نويسنده , , Maureen Taylor، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Pages :
11
From page :
10
To page :
20
Keywords :
Generic theory , genre , Bosnia , Excellence , international , International public relations , Public relations
Journal title :
Public Relations Review
Serial Year :
2007
Journal title :
Public Relations Review
Record number :
260125
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=260125
