QUALITATIVE STUDY OF ROMANIAN MANAGERS’ IDENTITY

The article presents the process of grounding a theory about Romanian managers’ identity. It shows the manner in which the stages of data collection, data analysis and sampling have been conceived and implemented. It also describes in detail the decisions taken in each of these stages (the choice of methods and techniques, their combining and so on), the procedures followed and the difficulties encountered. The research was done in 2008 having as subjects 20 Romanian managers; it aimed at identifying identity aspects which are typical to managers. The article is based on the idea that describing the way in which the findings were reached is as important as expressing the conclusions themselves. It shows that qualitative research is suitable in understanding managerial aspects.