SOCIOLINGUISTIC IMPLICATIONS OF ADDRESSING TERMS USED IN THE WEB LANGUAGE

Sociolinguistics came into being as a common field of study of sociology and linguistics via the relation between language and society. The social aspect of language and its comprehensive structure including cultural elements have necessitated to take the mutual relations between social and cultural phenomena into consideration in cultural studies. Every change in social structure also has found its match in the language uses. One of the areas where intense impacts of social developments is seen is the use of WEB languages. The WEB is the source of this study with its deviant new language use and massive users. In this study, addressing terms used in the WEB are analysed and evaluated in terms of phonology, morphology, semantics, etymology, and sociolinguistic implications. The main aim of the study is to determine the social reasons leading to such uses of addressing terms in the WEB and carry out a linguistic evaluation by analysing them.