A Grey Target Group Decision Method with Dual Hesitant Fuzzy Information considering Decision-Maker’s Loss Aversion

The uncertainty, complexity, and behavioral preference are widely existing in real-world decision-making problems. In this paper, different from the previous grey target decision method, we propose a novel grey target group decision method considering decision-maker’s loss aversion with positive and negative clouts under the dual hesitant fuzzy environment. Firstly, defining the dual hesitant fuzzy ideal optimization scheme as the positive clout and the ideal inferior scheme as the negative clout, positive and negative target-eye distances are measured by the normalized Hamming distances from the DHFEs to the positive clout and the negative clout. Then, a new comprehensive target-eye distance is proposed to evaluate alternatives between the positive and the negative clout. A nonlinear optimization model is established to obtain the optimal initial attribute weights with the goal of minimizing the comprehensive target-eye distance. Then, a grey target group decision method with dual hesitant fuzzy information considering decision-maker’s loss aversion and variable weights is proposed. Finally, a numeral example is given to verify the effectiveness and practicality of the proposed model and method.