Title of article :
Marketing/R&D integration in the pharmaceutical industry
Author/Authors :
Markus C. Becker، نويسنده , , Morten Lillemark، نويسنده ,
Pages :
16
From page :
105
To page :
120
Keywords :
Marketing , R&D , Cross-functional integration , innovation management , pharmaceutical industry
Journal title :
Astroparticle Physics
Record number :
261097
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=261097
