Title of article :
Explaining Continuance Intention of Fruit and Vegetable Consumption among the Rural Elderly: An Application of the Expectancy Confirmation Model
Author/Authors :
Jafari, Mohamad Reza Department Health Education and Promotion - Faculty of Health - Ahvaz Jundishapur University of Medical Sciences - Ahvaz, Iran , Ahmadi Angali, Kambiz Department of Biostatistics and Epidemiology - Faculty of Health - Ahvaz Jundishapur University of Medical Sciences - Ahvaz, Iran , Mohamadian, Hashem Research Centre for Social Determinants of Health - Department Health Education and Promotion - Faculty of Health - Ahvaz Jundishapur University of Medical Sciences - Ahvaz, Iran
Abstract :
Background and Aim. Healthy aging is the permanent right of all people. Thus, the purpose of this work was to investigate the expectation confirmation model constructs on intention of continuing to consume fruit and vegetables among the rural elderly.
Materials and Methods. This cross-sectional study was conducted on 332 elderly. The expectation confirmation model served as a theoretical framework. A random sampling was recruited. Data were collected through face-to-face visit in the second 6 months
of 2016. The data were then analyzed using LISREL 8.5 and SPSS 16 software. Results. This model could explain 79% of intention
to continue fruit and vegetable consumption. The usefulness and satisfaction had the most effect on the intention to continue the
consumption of fruit and vegetables. Conclusion. Expectation confirmation model depicted a proper application in explaining the
intention to continue the consumption of fruit and vegetables in the elderly. Since perceived benefits were the most important
factor in determining the intention to continue F&V consumption in this study, it is required that policymakers utilize suitable efficient strategies to promote the perception of benefits of F&V consumption in the elderly by means of campaigns in the society, organizations, and families.
Keywords :
Healthy , Fruit , Vegetable , Expectancy Confirmation Model
Journal title :
The Scientific World Journal