Assessment of Gonabad people s needs and its relationship with their demographic factors

Measuring needs hierarchy theory based on Maslow model is a suitable way for application in various human academic disciplines. The purpose of this study was measuring Gonabad people s needs and their relationship with demographic factors. This study was conducted on 850 Gonabad residents aged 15 years and older. They were selected according to the stratified sampling method and sample size proportion. Required data for Maslow’s needs such as physiological, safety, belonging to group, Esteem and self-actualization needs collected using a researcher-made valid and reliable questionnaire. The data were analyzed using t-test, ANOVA and the linear regression model. In this study, 59% of participants were males and the rest were females. Participants’ mean age and standard deviations were 35.39 and 14.27 respectively, ranging from 15 to 96 (3.50). In this study, it was cleared that participants biological needs had a significant relationship with age, gender, education, occupation and income. Also need to group supporting had a significant relationship with gender, education, marital status, household size and income. In the end, self-actualization needs with age, gender, occupation, education, residency history, marital status and number of children had a significant relationship. It appears that demographic factors are very effective for determining true needs of people based on Maslow s hierarchy of needs.