The theoretical aspects of the methodology of risk analysis in chosen business enterprise [Teoretické aspekty metodiky analýzy rizik ve vybraném podnikatelském subjektu]

The risk,crisis,crisis management,crisis regulation and risk management are currently often used terms. It is late to search a cause of crisis in time,when the crisis had broken out and their destructive effects are displaying. It is more suitable to focus on preventive control of business assets. The goal of this article is to suggest a methodical process of risk analysis with focus on protection of carrying business assets. The suggested methodical process of the analysis comes out a persuasion that primary attention is needed to give a protection of carrying business assets. Carrying assets are those which create potentials of business success and in case of their destroying, damaging or loss will originate to subject major or even existence loss. To such chosen carrying business assets are identified threats coming out parts of macro environment (political,legal,economical,social,demographic,technical and technological,ecological) and threats from an field environment. To the identification of threats in field environment is used an analysis of five forces model according Porter. As a final step of the suggested methodical process of risk analysis is a creation of a risk matrix to each carrying asset. In this matrix is drawn the risk,which is described with a qualified estimation of occurrence its probability and with an estimation of amount of possible damage,which can be caused by risk. According location the identified risk in the risk matrix is suggested the way of the regulation single risks. It is possible to choose between five basic strategies: Strategy “Take”, Strategy of crisis plans, Strategy of risk treatment, Strategy of risk transfer and Strategy “Terminate”. Single strategies are possible to combine between each other. The combination is suitable in cases, when there is threaten a big loss with a high probability.