مرکز منطقه ای اطلاع رساني علوم و فناوري

Title of article :

On covert communication in advertising

Author/Authors :

John Crook، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2004

Pages :

From page :

715

To page :

738

Keywords :

Advertising , Cognitive consistency , Relevance theory , Communication , Advertorials , Overt vs. covert communication

Journal title :

Journal of Pragmatics

Serial Year :

2004

Journal title :

Journal of Pragmatics

Record number :

264143

Link To Document :