Title of article
On covert communication in advertising
Author/Authors
John Crook، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
24
From page
715
To page
738
Keywords
Advertising , Cognitive consistency , Relevance theory , Communication , Advertorials , Overt vs. covert communication
Journal title
Journal of Pragmatics
Serial Year
2004
Journal title
Journal of Pragmatics
Record number
264143
Link To Document