A STUDY OF MODERN EXPORT BASED TEXTILE ORGANIZATIONS WITH REFERENCE TO EMPLOYEES’ CHANGING PERCEPTION ABOUT MOTIVATION, REWARDS AND COMMITMENT: A CASE STUDY OF PUNJAB

Pakistan is at early stage of development of industrialization. The pace and duration of industrialization depends on tangible (technology) and intangible development (value system). Motivation, rewards, and commitment are the elements of intangible forces, vitally important for modern social organization. The study was planned to investigate the employees’ perception about these essential ingredients of rational organization. The study was conducted with 500 employees -top, bottom and low level managers of 100 randomly selected export based textile organizations in Punjab, Pakistan. Personal interview survey was conducted with pre-tested measuring instrument. Descriptive and inferential analyses reflect the significance of motivation, rewards, loyalty and commitment in changing and shifting employees’ traditional behavior to rational behavior. It is emerged in the study that employees with longer duration of experience and um-married (single) were more prone to changemodern business. It is recommended that employees should be motivated and rewarded to ensure their loyalty and commitment with the organization for achieving goals and targets.