Abstract :
The benefits of breastfeeding for most newborns and infants cannot be overstated. Not only does breast milk provide the ideal nutrients for a baby, it is readily available and affordable. Moreover, breastfeeding is beneficial to mothers; it helps them lose excess weight gained in pregnancy and reduces the risk of breast and ovarian cancer. Many women, however, experience initial difficulties with breastfeeding and so need help and encouragement to start and persevere. Therefore, the World Breastfeeding Week is held annually from 1 to 7 August to promote breastfeeding and improve the well-being of babies around the world.