Reading Trends of Youth in Pakistan: A Pilot St

The present study, a part of researcher’s Ph.D. project, aimed at exploring the reading trends of young Pakistani students (i.e., Generation Y: born during the 1980s and early 1990s, also known as internet generation), and the impact of digital media on their reading behavior. It was conducted as a pilot study on final year’s master level students of the University of the Punjab. Quantitative research design, based on a survey was used. Convenient sampling technique was used to collect data from 50 students through questionnaire survey. It revealed that the students’ reading behavior has been significantly changed during the last five years. Their overall reading time and digital reading time has been increased due to the availability of digital devices and digital reading material. The findings of this study are helpful in identifying the trends of reading behavior as well as in planning and designing library services with regard to the considerion of the behavior of the students.