Author/Authors :
vargas-hernández, josé g. departament of administration, university of guadalajara - university center for economic and managerial sciences, mexico , león-arias, adrián departament of administration, university of guadalajara - university center for economic and managerial sciences, Mexico , valdez-zepeda, andrés departament of administration, university of guadalajara - university center for economic and managerial sciences, Mexico , castillo-girón, víctor departament of administration, university of guadalajara - university center for economic and managerial sciences, Mexico
Abstract :
The opening of the Mexican economy and globalization bring new opportunities for Mexican companies to expand their markets and get their products around the world. The internationalization process requires a sound strategy for the consolidation in foreign markets. The aim of this study is to analyze the different internationalization strategies followed by three Mexican companies with a global presence: Grupo Modelo, Grupo Bimbo and Cemex. We conclude that the differences in their strategies arise from the characteristics of each of these companies.
Keywords :
Mexican companies , strategy , expansion , internationalization
