Title of article
Irony and sarcasm in advertisements: Effects of relevant inappropriateness
Author/Authors
Luuk Lagerwerf، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
20
From page
1702
To page
1721
Keywords
Sarcasm , Irony , negation , multimodality , Advertisements , Public service announcements , Relevance , Neo-Gricean
Journal title
Journal of Pragmatics
Serial Year
2007
Journal title
Journal of Pragmatics
Record number
264580
Link To Document