مرکز منطقه ای اطلاع رساني علوم و فناوري - Irony and sarcasm in advertisements: Effects of relevant inappropriateness

Title of article :

Irony and sarcasm in advertisements: Effects of relevant inappropriateness

Author/Authors :

Luuk Lagerwerf، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2007

Pages :

From page :

1702

To page :

1721

Keywords :

Sarcasm , Irony , negation , multimodality , Advertisements , Public service announcements , Relevance , Neo-Gricean

Journal title :

Journal of Pragmatics

Serial Year :

2007

Journal title :

Journal of Pragmatics

Record number :

264580

Link To Document :