Exploitation of the Democratization of Language in the Mass Media

In the present paper, the features of democratization of vocabulary in the language of mass media are tackled. Particularly, the functions of this phenomenon in the context of language as an ontological reality are analysed. As well, the growing role of the language of the media, and the language of politics as an integral part pertaining to it, is noted. Further, attention is paid to the excessive saturation of the language of the media along with the literary language, by means of evaluation which may include negative results. In this concern, scholars had different views, specifically in relation to the use of colloquial vocabulary along with some vernacular professional lexical items. Some considered it negatively since this would lead to a state of deterioration of language, due to the use of colloquialisms. Others, however, saw it a positive trend that would have a better impact on the media audience, because of its better effect than that of the classical language.