Meanings of Colours as a Medium Reflecting the World Linguistic Image

The paper sheds light on the meanings of colours as a significant medium reflecting the world linguistic image which represents the culture of any country since language is closely related with culture. Language goes hand in hand with people s daily expressions, specifically those cultural ones. Language is a way to store historical and cultural information, and is a means of transferring the experience of a group to outside groups. The world linguistic image identifies the standards of human behavior in dependence upon the human view of the surrounding world, along with the type of behavior with which the world interacts and to whose challenges and effects it responds. So, multi-cultural people perceive the same colour in different ways, and may evaluate it in dependence upon the significance thereof in the daily life of a human being. The paper also exposes the semantics of colours in both Russian and Arabic cultures, and gives instances that explain the meanings of the colours so as to show sameness and difference in their usages in both languages.