DETERMINANTS OF ISLAMIC INSURANCE ACCEPTANCE: AN EMPIRICAL ANALYSIS

This study is aimed at investigating the factors influencing the Islamic insurance acceptance among Malaysian bank customers. It focuses on the relationships among attitude, subjective norm, amount of information (AOI) and acceptance of Islamic insurance. For the purpose, the study used existing theory to identify factors, which are of paramount importance to explain the Islamic insurance acceptance. Multiple regression analyses are employed in order to confirm the relationship of the antecedents involved. We collected 176 valid survey responses. The study found that that attitude, subjective norm, and AOI are influential predictors of Islamic insurance acceptance. The study provides an insight into the understanding of factors leading to the customers’ acceptance of Islamic insurance. Importantly, it is also of interest for future planning of Islamic insurance products. Policy implications, limitations and future research directions of the study are provided.