Title of article :
Challenges to Practice Corporate Social Responsibility
Author/Authors :
Hossain, Md. Tareq Universiti Kebangsaan Malaysia - Institute for Environment and Development (LESTARI), Malaysia , Siwar, Chamhuri Universiti Kebangsaan Malaysia - Institute for Environment and Development (LESTARI),, Malaysia , Mokhtar, Mazlin Universiti Kebangsaan Malaysia - Institute for Environment and Development (LESTARI), Malaysia , Jani, Mohd Fauzi Mohd Universiti Kebangsaan Malaysia - School of Economics Studies, Faculty of Economics and Business, Malaysia
Abstract :
In today’s competitive business environment, corporate social responsibility has been emerged as a prominent concept. The concept has been much debated among the classical scholars (Friedman, 1962) and the modern scholars (Carroll, 1998). However, none of the scholars looks on the challenges involved in practicing Corporate Social Responsibility. This research revealed the critical challenges involved in practicing CSR using survey data collected from large corporations and small enterprises
Keywords :
corporate social responsibility , challenges , corporate executives and Malaysia
Journal title :
International Journal of Business and Technopreneurship
Journal title :
International Journal of Business and Technopreneurship
