Title of article :
viral marketing and how to make a viral bomb in the digital space to invest the pandemic covid-19
Author/Authors :
abbas, ali abdulhassan university of kerbala - college of administration and economics - department of accounting, kerbala, iraq , abd ali, rajaa hussein university of kerbala - science college - physics department, kerbala, iraq
Abstract :
viral marketing is one of the contemporary strategies and it is one of the most important strategies that organizations must rely on in marketing their products and services. viral marketing is important in times of crisis for the organization to maintain its continuity in providing its products and services, and viral marketing depends on the strength of social relations between the organization and its customers. the higher the levels of trust by the public towards the organization, the more successful it will be in viral marketing. progress in the field of information technology and the disappearance of electronic trade restrictions have contributed to the expansion of viral marketing.
Keywords :
viral marketing , viral bomb , digital space , covid , 19
Journal title :
International Journal of Multicultural and Multireligious Understanding
Journal title :
International Journal of Multicultural and Multireligious Understanding