Oprah Winfrey Talk Show: An Analysis of the Relationship between Positive Politeness Strategies and Speaker’s Ethnic Background

This research paper analysed the positive politeness strategies used by OprahWinfrey and her guests in the Oprah Winfrey Talk Show. By analysing four full interviewsfor each group (African-Americans and Caucasians), the study also aimed to investigatethe effect of the speaker’s ethnic background on the use of positive politeness strategies inOprah Winfrey Talk Show. Based on Brown and Levinson’s (1987) politeness framework,the study revealed that both Oprah and her guests employed positive politeness strategieswhen addressing each other to avoid face threatening or face damage. The data also revealedthat Oprah and her Caucasian guests used more positive politeness strategies than with theAfrican-Americans. In addition, it was found that the most frequently used strategies inOprah’s talk with both groups were “Seek agreement”, “Exaggerate (interest, approval,sympathy with H)”, “Give (or ask for) reasons”, “Presuppose/raise/assert common ground”and “Assert or presuppose S’s knowledge of and concern for H’s wants”, respectively.However, the study showed that there was a difference in the use of positive politenessstrategies due to the addressee’s ethnic group background (African-American andCaucasian). However it was not dominant. Based on the findings, this article concludeswith some implications for foreign/second language speakers.