THE SIGNIFICANCE OF THE COMMUNICATION SATISFACTION MODEL IN THE PUBLIC SECTOR INFORMATION MANAGEMENT CONTEXT

The public sector is important in planning, forming and implementing various development programmes to strengthen the administration and management of the nation. Thus, the government is seriously monitoring job specification of government servants, community relations and policies introduced with various management information method so that all policies and implementation planned can be executed successfully so that the government can achieve its aims (Adler and Elmhorst 2009; Blundel, 2010). The objective of this research is to look at the relations between the information management dimension with communication satisfaction and to build a public sector organizational communication model. This research will employ the survey method involving 420 public sector supporting staff. A random sampling face to face survey will be conducted containing 4 sections that are Section A, consisting of the respondents’ profile; Section B will focus on the main aspects of Information Management (Environmental information, Equivocality and Communication cycle) and Section C on Communication Satisfaction. Correlation Pearson analysis is used to look at the relationship between the three independent variables in the management dimensions that is the environmental information, equivocality and communication cycle with satisfaction communication level. Meanwhile, Factor analysis and Multiple Linear Regression are applied to build an Organisational Communication Model. From this research, it is expected to build a reconceptualised model from Weick Organsiation Theory (1979) and hoped to contribute in the form of useful ideas and implications to all ministry agencies in the contexts of staff training and development, the formation of policies and a change in the work culture of the Malaysian public sector.