National Day Logo and Its Communicative Implications: A Research Note

In today s highly sophisticated world together with its increasingly rapid communication, the role of the logo is very important to a company, product, organizations, societies or even the nation. Thus, the logo should be carefully and creatively designed so that the identity or image represented can be prominently displayed, meaningful and interesting. Typically, it became an icon and a symbol of all that it represents. Logo plays a very important role in the campaign so that all integrity, concepts and motifs that are planned can be appreciated by the target group. For example, in a campaign celebration International Women s Day, Earth Day, the Olympics or the Visit Malaysia Year. The study is focused on Malaysia s Independence Day logo. Therefore, the research on the controversial tilt design the official logo used during the celebration of the 55th Independence Day in 2012. This is the first time a Malaysian society is seen as responsive to a spatial design logo especially in the digital public. Using social semiotic perspective and critical media discourse analysis, this study aims to examine the functions, impacts and implications of communicative logo and slogan Independence Day featured generic 1Malaysia icon, in the daily life of the country.