The Islamic Perspective and Pakistani Media

The important role of media in any country is its culture and country’ssuccess and principal aspiration of mass media ought to be the humansolidity in all its magnitude. What is needed that people could engagethemselvesin positive behavior? How to achieve it? The media’sobjectives should be by highlighting the problems of citizens and not itcould spoil everything by diverting the attention of people fromimportant issues towards insignificant issues to create chaos andconfusion among the masses. It is only possible if all truth is broughtforward. The international media propaganda that the whole world isa global village with a new time order of living is monetary basedslogan. To achieve this profitable/ commercial culture a new name isgiven to mankind that as common faith of “Civic religion”. It isfurther coded/ camouflaged as “democracy” i.e. a “mankind’sreligion” mean with “democratic faith” that whole human beings havea common culture and ethics mean “Living style”. The world is in thegrip of money- making mass media i.e. woman, wine and wealth(www.com) oriented culture. That is a war against very aim of peaceand prosperity of human being. This mass media cultural/ fashion waris only in few powerful companies/ agencies. A Pakistani electronic/print media’s day and night broadcasting of a fashion is against theIslamic teaching. This broadcast of multi culture invasion has manyorganized ethical issues which are directly challenging the Islamicvalues and culture. In this paper to save guard against Islamic cultureand Pakistan integrity/solidarity. The endeavor is made to highlightvarious aspects of mass media’s ethics invasion. And some remedialmeasures for countering this media’s culture offensive on divineIslamic culture and Pakistan.