• Title of article

    The Role of E-Word of Mouth in the Relationship between Online Destination Image, E-satisfaction, E-Trust & E-Service Quality for International Tourists Perception

  • Author/Authors

    al-Bourini, Faisal A Department of HR - Business College - Jadara University - Irbid, Jordan , Mohammad Aljawarneh, Nader Department of HR - Business College - Jadara University - Irbid, Jordan , Altahat, Shadi Department of Business Administration & HR - Business College - Jadara University - Irbid, Jordan , Saleh Alomari, Ziyad Department of Business Administration - Business College - Jadara University - Irbid, Jordan , Sokiyna, Munsif Department of Management Information system - Faculty of Science & Information Technology - Cyprus International University - Nicosia, Cyprus

  • Pages
    20
  • From page
    92
  • To page
    111
  • Abstract
    Destination Image as a development which comprises of interrelated assessments converged with general impressions and convictions dependent on data preparing from an assortment of sources after some time; little research has concentrated on picture arrangement corresponding to this kind of goal, this article explores the mediating role of Online Image on the connection between E-WOM and E-service quality, E-satisfaction, E- trust The result of Structural equation Modelling (AMOS) path analysis affirmed that estimation model fulfilled the necessity and evidence the solidness of things,builds and correlation. All the four conditions for estimation model was met: things stacking above 0.7; unwavering composite quality (CR) above 0.7; Average Variance Extraction (AVE) above 0.5. The scholastics and industry will profit by the usage of this examination. Likewise, the tourist industry division can draw from these outcomes as references and proposals inside the impediments of the study. Future research headings were proposed to deal with the restrictions.
  • Keywords
    E-Word of Mouth , Online Destination Image , E-Trust & E-Service Quality , Online Destination Image
  • Journal title
    Journal of Information Technology Management (JITM)
  • Serial Year
    2021
  • Record number

    2671282