Title of article :
A CASE STUDY OF FUEL SAVING INITIATIVES ADOPTED BY AIRASIA
Author/Authors :
liang, chai shue university of malaya - graduate school of business, Malaysia , seng, tey lian university of malaya - faculty of business and accountancy - department of business and policy, Malaysia , singh, sharan kaur garib university of malaya - faculty of business and accountancy - department of business and policy, Malaysia
Abstract :
Fuel price fluctuation is a nightmare to airlines. To reduce the impact of fuel price fluctuation, many fuel saving initiatives have been adopted by airlines throughout the world. Extant studies have addressed the impact of different fuel saving initiatives on different airline. However, few studies have examined how an airline operator adopts different fuel saving initiatives to reduce the impact of fuel price fluctuation. To fill the gap, this paper analyzed how Malaysian low cost airline - AirAsia responds to fuel price fluctuation. It not only reveals the fuel initiatives adopted by AirAsia, but also addresses the issues faced by the company in implementing those fuel saving initiatives.
Keywords :
Fuel saving initiatives , airline , AirAsia
Journal title :
Journal Of Business and Social Development
Journal title :
Journal Of Business and Social Development
