Kaedah Eksperimen Dalam Penyelidikan Komunikasi di Malaysia: Mengapa Terus Terpinggir?

As a result of rapid development of the media and communication industries in Malaysia, the past decades have seen a significant rise in research on related issues. Observation however shows that only a few of existing academic studies utilized experimental method in researching their various topics. Considering this as a challenge to the growing relevance of the media and communication in contemporary development, this paper examines the history of experimental research method and its application in communication and media research in Malaysia. The objectives are to discuss the strengths and suitability of the method and identify the factors related to its low usage in the country