Title of article :
Content Analysis of Indonesian Academic Libraries’ Use of Instagram
Author/Authors :
rachman, yeni budi universitas indonesia - faculty of humanities - department of library and information science, Indonesia , mutiarani, hana universitas indonesia - faculty of humanities - department of library and information science, Indonesia , putri, dinda ayunindia universitas indonesia - faculty of humanities - department of library and information science, Indonesia
Abstract :
This study aims to analyze academic libraries Instagram content which focused on Instagramposts. A total of five (5) selected academic library Instagram accounts in Indonesia wereexamined in this study. The analysis is divided into four group explanation which comprisesanalysis on profile pictures, posting schedule, type of information posted on Instagram, andinteraction with users. The results show that libraries mostly used Instagram as online marketingtool to inform their users about library-related things and events. The findings also revealed thatonly two of five libraries which seem to respond comments and questions from users, while 4 offive libraries updated their contents regularly. This study recommends that library should take theopportunity of engaging users by communicating actively on social media, in this study,Instagram.
Keywords :
Instagram , Content analysis , Social media , Academic library , Indonesia
