BOOK REVIEW:SELLING DESTINATIONS: GEOGRAPHY FOR THE TRAVEL PROFESSIONAL

Most undergraduate programmes in tourism management in Malaysia and elsewhere include a course on tourism geography. Knowledge of geography is deemed essential on the ground that it will equip travel and tourism professionals with geographic literacy of both the immediate environment at a particular destination and the world outside, regional and international. Travel counsellors, tourist guides and hotel guest contact personnel in particular, need knowledge in geography to be in the position to advise or provide visitor information on numerous geographic aspects of a destination such as weather, distance, time, location, direction, costs, terrain and the physical environment, especially fauna and flora.