Marketing Research in India: A Scientometrics Study

Analyses the Indian publications output in marketing research during 1990-2018 on several parameters including contribution and citation impact of most productive countries, India’s overall contribution, its growth pattern, citation impact, the share of international collaboration, identification of significant participating countries in India’s international collaboration, most productivity and impact of leading Indian institutions and authors. The Web of Science citation database has been used to retrieve the data for 28 years (1990 - 2018) by searching the keywords “Marketing Research” in combined Title, Abstract and Keywords field. The World output 55,466 and the Indian publications output in marketing research consisted of 633 papers during 1990–2018 and which increased from 261 papers in 2008 to 969 papers in 2016, which decreased from 652 during 2017 318 during to 2018. The share of Indian overall marketing research was 11.56percent during 2003-12, which increased from 10.43 percent during 2003-07 to 12.18 percentduring 2008-12. Indian research out put on marketing research is quite low in the global context.