Dynamic Pricing: A Bibliometric Approach

Dynamic pricing is a field of research that has gained acceptance in the scientific community and management literature. This paper aims to review the citations made in the literature on dynamic pricing and investigate the development of knowledge of this field of research. Bibliometric methods were used to conduct this study, including scientific mapping of dynamic pricing. VOSviewer software was used for scientific mapping. Five clusters in the co-citation were introduced by giving statistical and graphical information. A conceptual framework of perceived price fairness was presented. The results show a growing trend in dynamic pricing. It has been shown that adequate studies have not been there to identify the variables affecting dynamic pricing and to consider all the dimensions affecting the perceived fairness of price, and fewer studies have been conducted in the field of B2B research. The results of the study show that in all bibliographic fields USA is dominant to other countries. This article is the first bibliographic study in the field of dynamic pricing, and it presents the research gap in this area and directs the perspective of future research. This article is useful for researchers and enthusiasts in the field of dynamic pricing.