MALAY AND CRITICISM: POLITENESS ANYLISIS OF MENTOR 7

Criticisms are often synonymous with condemnation. Condemnation will lead to a sense of disgrace in Malay culture whilst giving disgrace is strictly forbidden. In the case of Mentor, there is a session of criticism that not only aims to tell the weakness of the protégé, but the advantages as well. Criticism can be conveyed with strategies. By applying the Brown and Levinson (1987) theory, the message of criticism in the fifth week Mentor 7, was analyzed. The show involved seven protégés and two permanent judges (JT). The total amount of speech data were grouped into seven contexts of conversation. The analysis has two objectives, namely classifying the politeness strategy and discussing the use of politeness strategies. Among the methods used are download, transcription and text analysis. Findings show that both juries applied on record without redressive action, baldly (BTP), on record with redressive action - positive politeness (BPKP) and negative politeness (BPKN); and off record (TR) strategies. BTP in Mentor was found to have no face threatening act due to Mentor s format and the role of the jury. Meanwhile, there is only one TR applied because one of the judges had criticised all the mentors who were involved in a session of criticism of a protege. In conclusion, criticism can be presented with various strategies and if it is doubtful of giving face threats, Sandwich technique (Davies Jacob, 1985) can be applied.