Abstract :
Consumer is an asset of complexity. Every day, preferably even during the day can vary quickly. Examine the behavior of consumers is crucial for marketers. Consumers purchasing decisions sometimes acts sometimes make unplanned by planning in advance. When the consumer, never mind wander in the store, you can remember that they need the product on, because the product s price drops or purchase to take advantage of the promotion made about the product at the time the decision may give. Which led to the decision to purchase consumer suddenly has the urge created by business. Therefore, consumers are always needed when making a purchase, businesses can also create a need. Unplanned purchase, consumer behavior in the subject is the consumer s purchase is made with a sudden urge. Consumers, especially in developing countries tend to buy more unplanned grocery shopping. Unplanned purchasing behavior is realized suddenly. Unplanned purchasing behavior is composed of a strong desire. This request arises when browsing in the store. There is a impact of product in unplanned purchasing behavior. The consumer s personality traits with the products also has an impact on the buying behavior of unplanned.The main aim of this study is investigating whether impulse buying behavior and demographics differentiate or not. The survey was realized by a questionnaire. The questionnaire was administered in Izmir. People in the study were selected by convenience sampling method. In analysis of the data, reliability analysis, frequency analysis, chi-square analysis, t-test and ANOVA were used. According to the analysis results research scale is realible. The person that participated in the survey behaves unplanned purchasing behavior. They make at least 1 time per week for food shopping. Participants that do not like the look of the causes of price reductions and product to purchase most unplanned, stated that the effect of the atmosphere and store at least the salesperson. In the analysis by gender of unplanned purchasing behavior show that a significant difference, according to the women perform unplanned buying more than men. Unplanned purchasing behavior shows a significant difference according to the profession and education. However, no significant difference according to age and income variables.
