Abstract :
In the labor markets, where the effects of the globalization process have increased, Human Resources Management, one of the most important issues for companies; The company s future goals are to reach, to ensure and increase the efficiency of the company, the future human resources needed for recruitment, training, career planning and development activities are expressed. In today s competitive conditions, the continuation of life of businesses is directly related to the quality of manpower. For this reason, the human resources management function, which starts with the process of finding and managing the right people, is becoming an indispensable part of the enterprises. On the other hand, when it is taken into consideration that the human element is constantly changing and evolving, it is also clear that HRM functions will be in the process of continuous development, change and interaction. Nowadays, it is necessary to create an employer brand that will provide qualified human resources to gain and keep qualified human resources considering that high quality workforce is preferred enterprises with high brand value (employer brand). Employer brand management is the way of managing not only the difference of goods and services in the process of focusing the differentiation of the enterprises from the competitors, but also the organization culture and human resources activities created by taking into consideration the expectations and needs of the current employees and potential labor force. The realization of employer brand management also reduces the turnover of enterprises. In this context, the relationship between human resources management process and employer brand is gaining importance. It is stated that the processes of employer brand management model and human resource management process will contribute to all functions of the enterprise from the process of finding and selecting qualified human resources to the process of managing. When the components of the employer brand are examined, it is seen that there are responsibilities towards current employees, the mission of bringing potential candidates to the workplace, work-private life balance, corporate culture, institution / product brand, working environment and side benefits. The employer brand and human resources management show great similarities in terms of the components of the management processes. Therefore, these two management approaches should be in interaction.
