A STUDY ON FACTORS AFFECTING SUCCESS OF WOMEN ENTREPRENEURS IN TIGRAY REGION- ETHIOPIA (A CASE STUDY OF ADIGRAT TOWN ENTREPRENEURS)

This Study was conducted to identify the factors that affect success of women entrepreneurs in Tigray region, Adigrat town. The study employs descriptive survey research. The target population of the study was identified 400 women entrepreneurs running their enterprises successfully since 5 years in the town out of that 150 sample were taken by using simple random sampling method. In order to collect data questionnaire was distributed, then the collected data was subject to several statistical analysis using SPSS version 20. From the results the researchers concludes that factors having experience with their business, support from family, from past failures and motive to help their families are the factors that make them successful. Continuous support from SMEs office of the town was another success factor for the women.