A STUDY ON CONSUMER DECISION MAKING TOWARDS PURCHASING CHOICE OF FOOTWEAR

The global footwear market consists of diversified trends across different geographic regions of this planet. Earlier the design and style may not be considered by the customer too much compare with the consideration of the price and the durability. For this study, a second research survey has been prepared and conducted to 218 randomly selected consumers who have shopped from selected retailers at least for three years. If one seller wants to eject himself in between the crowd of sellers then he has to stand up with the help of brand. The brand has to make the individual to think more. So they may fell ease to purchase the products and service. Many research have prove that 70% of the purchase decisions are in-store decision, and there are largely influenced the purchase. More information was observed by the researchers and they had a better relationship with the consumers as well as the retailer. Sometimes, the researchers have identified the purchasing behaviour of the consumers. They believe that the price for the product is getting increased if the fashion and style are been concentrated by the retailer. So at the outset, they never like the fashion and style of the product which is mostly preferred by the youth consumers.