A STUDY ON AWARENESS AND PERCEPTION OF COLLEGETEACHERS TOWARDS GREEN PRODUCTS

Along with a diversity of movements to protect the environment, environmentally preferable purchasing (EPP), often referred to as “green purchasing” has been an emerging trend over recent decades all over the world. This trend is considered as a strategic alternative for all stakeholders in the society to encourage the sustainable growth of global production with the active participation of consumers. Several research reveals that today, consumers are more frequently encouraged to act with friendly towards the environment. But many consumers have not been adequately aware of the significance of using and purchasing of green products. In Kerala, there has been very little study conducted towards awareness and behavior of consumers towards green products. This paper tries to explore the awareness and perception of respondent regarding the concept of different attributes of green products. The purposive sampling method is used for the study .The sample size is 200 teachers who are selected from college in the malappuram district .The data are collected by using structured questionnaire. Findings of the study reveals that majority of respondents are aware and satisfied with performance of green products. Thus, the study suggests that while designing the products, marketers can identify customer’s environmental needs and develop the products accordingly.