A STUDY ON EMPLOYEE RELATIONSHIP MANAGEMENT IN RETAIL SECTOR IN TRICHY

Employee relationship management is very important in every organization. In business and industry, the employee relationship is discovering the need for organization to meet the new work force, and goal. The main aim of this study is to know the employee relationship management strategies in industries and analyze the effect of the relationship between employee and employer. The study is based on descriptive design in which the non-random sampling technique is used to select the sample size from the population. Data is collection is made with both primary and secondary data in this study. The primary data were collected through questionnaire in retail sector. The source of secondary data was company profile, journals, and research paper. The tool used for analyzing the relationship rate is factor analysis and chi square test in SPSS. The results were explained in the tabular form.