Title of article
Factors Affecting Customers’ Satisfaction and Perception: Case Study of Islamic Banks’Service Quality
Author/Authors
Cheriyah, Yayah university of indonesia - Faculty of Economics - Department of Management, Indonesia , Sulistyowati, Widya university of indonesia - Faculty of Economics - Department of Management, Indonesia , Cornelia, Ade D university of indonesia - Faculty of Economics - Department of Management, Indonesia , Viverita university of indonesia - Faculty of Economics - Department of Management, Indonesia
From page
25
To page
32
Abstract
This study aims to investigate the perception and expectation of the Islamic bank customers on the banks’ service quality, and how these factors affect their satisfaction and their intention to buy and to use the Islamic banks products and services.This finding implies that the Islamic banks should have pay more attention to their service quality since it would have a positif influence on customer satisfactionand purchase intention.
Keywords
customer satisfaction , perception , service quality , islamic bank
Journal title
Asean Marketing Journal
Journal title
Asean Marketing Journal
Record number
2687052
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