Title of article :
Factors Affecting Customers’ Satisfaction and Perception: Case Study of Islamic Banks’Service Quality
Author/Authors :
Cheriyah, Yayah university of indonesia - Faculty of Economics - Department of Management, Indonesia , Sulistyowati, Widya university of indonesia - Faculty of Economics - Department of Management, Indonesia , Cornelia, Ade D university of indonesia - Faculty of Economics - Department of Management, Indonesia , Viverita university of indonesia - Faculty of Economics - Department of Management, Indonesia
From page :
25
To page :
32
Abstract :
This study aims to investigate the perception and expectation of the Islamic bank customers on the banks’ service quality, and how these factors affect their satisfaction and their intention to buy and to use the Islamic banks products and services.This finding implies that the Islamic banks should have pay more attention to their service quality since it would have a positif influence on customer satisfactionand purchase intention.
Keywords :
customer satisfaction , perception , service quality , islamic bank
Journal title :
Asean Marketing Journal
Journal title :
Asean Marketing Journal
Record number :
2687052
Link To Document :
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