The Effects of Knowledge, Religiosity Value, and Attitude onHalal Label Reading Behavior of Undergraduate Students

Halal label is a label on food that justified according to Islamic law, qualified and did not harm ourhealth. The purpose of this research was to analyze the effect of intrinsic factors (individual characteristicsand family characteristics), extrinsic factors, knowledge, religiosity and the attitude towardsbehavior of reading the halal label on food products of undergraduate students. This study used crosssectional study with survey method. The research involved 400 students of Bogor Agricultural Universitythat were chosen by multistage random sampling with gender as a layer. There was significantdifference between female and male in knowledge, religiosity value, and attitude in reading halallabel, whereas the behavior in reading label had no significant difference. Age, religiosity value, andattitude were found affected significantly behavior of reading halal label on food products.