Influences of Antecendent and Outcome Factors on The Speedof New Product Development: A Study of SME Companies inIndonesia

The research’s objective is doing an empirical test toward research conducted by Menon Lukas(2004), which generates 6 propositions of antecedent and outcome factors in the velocity of newproduct development. The literature theory based on theory of new product development speed (PDS)with antecendent and outcome factors. The research towards 63 respondent managers of Small andMedium Enterprises (SME) companies in Jabodetabek, Indonesia. Six propositions are developedinto 6 hypotheses, which are then subject to a statistical test using LVS. Goodness-of-fit test informsthat 6 hypotheses are eligible and so does the Measurement-fit test. Test towards 6 hypotheses usingsignificance level of 0.05 with t value of 1.96 confirms that the data support 5 hypotheses, exceptfor hypothesis number 6 which states that Product Development Speed has no influence on the OrganizationalStress. The results provide managerial, theoretical insight and implication that are usefulfor New Product Development Speed.