Title of article :
The Use of Travel Guidebooks by Tourist Visiting Yogyakarta
Author/Authors :
Putri, Gabriela Intani Gadjah Mada University - Faculty of Economics and Business, Indonesia , Dewi, Ike Janita Gadjah Mada University - Faculty of Economics and Business, Indonesia
Abstract :
This research aims to know to what extend tourist use travel guidebooks for their visit to Yogyakarta,as one of tourism destination in Indonesia. This research was conducted by taking touristwho has been to or during their visit to Yogyakarta. Qualitative interviews with three travel expertsprecede this research in order to gather the purpose of using travel guidebooks by tourist visiting Yogyakarta.The results are 31 purposes of using travel guidebooks. After conducting factor analysis andreliability tests, seven factors comprising 26 statements were extracted which are: functional needs,forward-looking needs, learning needs, autonomy needs, tension reduction needs, security needs, andobjectification needs.
Keywords :
tourism , tourist , travel guidebook , construal , level theory , tourist visiting Yogyakarta
Journal title :
Asean Marketing Journal
Journal title :
Asean Marketing Journal