Investigating the Effect of Motivation for Attendance and Quality of Services on Spectator Satisfaction in Ardabil Province World Men's Volleyball League (2019)

Spectators, like athletes, are the main customers of sports whose motivation to participate in sports competitions is very im-portant. Methods: It was a descriptive study and the statistical population included all spectators who were watching the 2019 Men's Volley-ball Nations League matches in Rezazadeh Ardabil sports complex. According to Morgan table, 384 people were included in the statis-tical sample. The research tool was a questionnaire whose validity was approved by 10 professors of sports management and its relia-bility was calculated by Cronbach's alpha test to be 0.68 for the spec-tators’ motivation questionnaire and 0.7 for the satisfaction question-naire. Results: The results showed that the motivational factors of team identity, victory and pleasure and the factor of technical and execu-tive position were the most important aspects of spectators' motiva-tion to participate. Although there was a significant relationship be-tween all dimensions of motivation and spectators' satisfaction, team loyalty, interest and access were highly correlated with spectators' satisfaction. Conclusion: A positive and significant relationship between all di-mensions of motivation and spectators 'satisfaction showed that the more motivational factors are strengthened and the setting for the spectators' presence is provided and prepared, they will be more sat-isfied and the possibility of their re-presence will be higher.