Effect of Brand Image and Interior Design of Sportswear Retailers on Loyalty: A Statistical Approach

This paper examines the impact of interior design and brand image on repurchasing and customer loyalty for sportswea r products. In doing so, stratified sampling of target markets is considered for data gathering. In this respect, we apply C-means clustering technique regarding crucial attributes affecting customers’ market of sportswear. The data are collected using a self-administered questionnaire from respondents belonging to the resultant clustered market. We make the most of factor loads and t-test analysis to investigate the proposed conceptual model. Moreover, this study is performed by using SPSS to verify the reliability, and validity of the measured variables. Hypothesis tests are done utilizing structural equation model (SEM) as a statistical method. The results of this paper indicate the significant relations among interior design, brand image and customer loyalty. Finally, oneway and two-way analyses of variance (ANOVA) are conducted in order to clarify dependency of findings to demographical