Motorist Compliance Level Towards Pedestrian Crossing in University Campus

A pedestrian crossing is a facility designated for pedestrians to cross a road in groups, so that they can be seen by themotorists. Pedestrian crossing is also used by them to cross safely across a flow of vehicular traffic. However, accidents still occur among pedestrians even though there are provisions for pedestrian crossing facilities. The purpose of this research is to identify the level of motorists’ compliance towards pedestrian crossing at Universiti Kebangsaan Malaysia (UKM) which is located in Bangi, Selangor. This research involved 326 respondents among motorists and pedestrian that comprised of UKM’s undergraduate and postgraduate students. This research aims to measure and analyse the level of compliance and the importance of motorists, pedestrian, facilities and maintenance factors using the Importance Performance Analysis (IPA) method. The data were analysed by using the Statistical Package for Science Social (SPSS) 22. The results of IPA were divided into four quadrants where some of the factors must be improved by UKM’s authority and some must be maintained. From the IPA analysis, it was concluded that the street lightings must be improved and upgraded by UKM’s management as the attribute lies on Quadrant 2 where Quadrant 2 represents the attributes that need to be prioritised, so that accidents between motorists and pedestrians can be avoided.