Title of article :
Investigating the factors affecting customers' satisfaction with Pegah dairy products
Author/Authors :
khosravani, fahimeh Department of Agricultural Management - Islamic Azad University, Islamshahr , zand, azita Department of Agricultural Management - Islamic Azad University, Islamshahr , saraie, behrooz Department of Agricultural Management - Islamic Azad University, Islamshahr , ebrahimi, ali Department of Agricultural Management - Islamic Azad University, Islamshahr
Abstract :
Customer satisfaction is one of the best tools for a successful business and the success of any business organization depends on customer satisfaction. Customer satisfaction is defined as the feeling or attitude of a customer towards a product or service after using it. In today's competitive world, the key to success for organizations is to discover the needs and wants of customers and meet them before competitors. Customer satisfaction can increase productivity by motivating all employees. The results of regression of research hypotheses showed that product quality, product appearance, product variety, good packaging, product accessibility and advertising had a positive and significant relationship with customer satisfaction with Pegah dairy products, which are among the indicators affecting Customer satisfaction, product diversity had the most and product advertising had the least impact.
Keywords :
Customers' Satisfaction , Dairy Products , Pegah Company
Journal title :
Agricultural Marketing and Commercialization Journal
