The Effect of Literary Tourism on Increasing Re-Visits to Tourism Destinations through Spirituality and Authenticity

Literary tourism may be a sort of cultural tourism that deals with places and events from poets and anecdotal writings and the lives of their creators. Literary tourism might be related to a novel or a writer, such as going to a poet's grave. Literary tourism is, in fact, a kind of Tourism that increases the knowledge and information of tourists and is a kind of combination of entertainment and education helping a lot to know more about society and culture as well as helping nations and cultures become closer and closer to each other at the international level. The present study is applied and descriptive survey research in terms of purpose and method, respectively. The study’s statistical population includes European literary tourists who visited the City of Shiraz from September 2019 To December 2019. All statistical analyses were performed using SPSS and AMOS software programs, and a regression method was exerted to test the path analysis of hypotheses. Findings of this study indicate that literary tourism has a positive, significant effect on increasing re-visit tourism destination through the authenticity of the tourism destination brand, brand love, attachment, nostalgia, and loyalty of attitude and action.