Application of data-based theory in designing the capabilities of technological platforms of the cosmetics industry

Today, new technologies have changed the global financial panorama and communities. Due to the advancement of new technologies and the competitiveness of the company, the nature of innovation has changed. In order to take full advantage of the potential of technological transformation, companies must incorporate platforms into their operations. The purpose of this have a look at became to designing and explaining the model of technological platforms capabilities within the cosmetics enterprise. The prevailing take a look at is carried out in terms of motive and descriptive in phrases of the way to acquire information. The information evaluation method locations this study within the discipline of qualitative research of interpretive type. The study population in the present study consists of all university professors in the field of business management and information technology management. In order to design the model of the present study, interviews were conducted based on purposive and theoretical sampling methods to the extent of theoretical saturation. In this study, in order to evaluate the validity of the interview from the approach of credibility or credibility criteria including the use of negative case strategies, triangulation, rich explanation and reliability approach including the use of third parties and also repetition of the coding process based on the validity model. Qualitative research by Lincoln and Guba (1982) was used. In evaluating the reliability of the interview, two strategies of using third party as well as repetition of coding were used (Lincoln and Guba, 1985). The analysis of the interview data using the data-based method was based on the systematic approach of Strauss and Corbin (1998), based on three stages of open, axial and selective coding. Data coding showed the extraction of 16 selected codes, 60 axial codes and 248 open codes which were classified based on causal conditions, central phenomenon, interfering factors, contextual factors, strategies and consequences.