the effect of education costs through accreditation of students decisions to choose private universities in makassar city

this research was conducted with the aim to: 1). to analyze the effect of the cost of education on the accreditation of private universities in makassar city. 2). to analyze the effect of the cost of education on the decision of students choosing private universities in makassar city. 3). to analyze the effect of accreditation on the decision of students to choose a private university in makassar. 4). to analyze the effect of education costs on the decision of students to choose private universities in makassar through accreditation of private universities. this research uses data taken from the results of the questionnaire distributed during the study. where a sample of 190 respondents, this study was conducted from february to april in 2019. data were analyzed using the structural equation modeling (sem) program with amos software. the results of this study indicate that (1) there is a positive and significant effect of the cost of education on accreditation in private universities in the city of makassar. (2). there is a positive and significant effect of the cost of education on the decision of students to choose at private universities in the city of makassar. (3). there is a positive and significant effect of accreditation on the decision of students to choose at private universities in the city of makassar. (4). there is a positive and significant effect of the cost of education on the decision of students to choose along with the increasing accreditation in private higher education in the city of makassar. the implication of this research is that the cost of education is a consideration for students in making decisions to choose private universities. when in the consideration of students to choose in relation to the cost of education which is then included in the element of private higher education accreditation, the student s decision becomes significant. in supporting students decisions to choose private tertiary institutions, it is necessary to apply a model of payment terms that can be made by students to complete tuition fees at the university concerned.