consumer protection law study: a case study of ternate city

in essence, the position of business actors and consumers has not been balanced since the beginning. business actors have the ability to know the ins and outs of producing goods and providing services that exceed the level of consumer knowledge and also the ability to capitalize and a higher bargaining position. the imbalance that occurs in the contractual relationship between consumers and business actors is indicated by the number of unilateral agreements (standard contracts) that sometimes give and harm consumers. seeing the characteristics of a standard agreement above, it is clear that a standard agreement tends to be more beneficial to the entrepreneur because the form and especially the content guarantees the legal interests of the entrepreneur and the consumer only approves and signs the agreement offered by the entrepreneur. consumers are still entitled to legal protection in accordance with the consumer protection law even though business actors take cover behind a disproportionate contractual relationship.