Investor Relations on the Internet: Dialogical Communication Capacities of the Top 100 ISEM (IMKB/Istanbul Stock Exchange Market) Companies for Investor Relations in Turkey

Investors are one of the most significant stakeholders for private corporations. Investor relations is a relatively new phenomenon which looks to share information and building relationships with the company’s present and potential investors, economic analysts, economics correspondents, the general financial community and several others. In the last two decades expansion of the Internet offers private companies a strategic and dynamic tool for communicating and building relationships with these groups. This paper is methodologically based on dialogic communication principles of Kent and Taylor (1998) and examines top 100 ISEM companies’ investor relations links in their corporate web pages by operationalizing these principles in terms of identification of the relationships of these companies with their publics. It is concluded that although the Internet serves as a great opportunity for investor relations in creating dialogical communication, companies used it only for sharing limited information which they are legally obligated to do so.